Web publishers are facing several challenges today. Some of these challenges include:
🍪Decreasing access to consumer data/cookies:
With the rise of privacy regulations and the phasing out of third-party cookies, web publishers find it more challenging to access consumer data. As the industry shifts away from third-party cookies, web publishers must choose and integrate new identity systems to continue reaching their target audience.
🧑💻Monetizing with/without social platforms: Publishers must find ways to monetize their content on and off social platforms.
💲Maximizing yield: Publishers must find ways to maximize the yield from their advertising efforts.
📅 Monetizing first-party data: As access to third-party data decreases, Publishers must find ways to monetize their first-party data1.
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